Exceptional Economic Development in Marketing and Promotions

OEDA Wayne Patterson
Wayne Patterson, Executive Director of the Umpqua Economic Development Partnership, accepts the Oregon Economic Development Association’s 2017 Excellence Award for Marketing and Promotion for the Great Umpqua July 4th Food Truck Competition campaign. This is the second consecutive year in which UEDP has won this prestigious award.
OEDA Award UEDP
Jon Stark, OEDA President, opens the 2017 OEDA Conference and awards event. The conference provided comprehensive insight into best practices, innovations of new and existing tools and resources to help grow and sustain the economies of Oregon counties. It was an opportunity to learn from industry leaders, reach out and develop relationships face-to-face, celebrate successes and spend time networking.

On Monday, October 23, 2017, The Oregon Economic Development Association presented to Douglas County’s Umpqua Economic Development Partnership, for the second year in a row, the award for Best in Exceptional Economic Development Marketing and Promotions in the state. This year’s award is presented for ‘The Great Umpqua’ campaign and promoting ‘The Great Umpqua July 4th Food Truck Competition’.

The Exceptional Economic Development Marketing and Promotions award recognizes innovative and effective marketing used for attracting, retaining and fostering business development as well as communications vehicles used by economic development organizations. The campaign included brochures, paid advertising, newsletters, newspaper, TV, magazine articles, website and social media campaigns.

 

The Great Umpqua July 4th Food Truck Competition is one of Douglas Counties largest single-day event, drawing in over twenty thousand attendees. This event and others produced by the Partnership are a fantastic example of mixing tourism and economic development. These types of events give people from outside our area a glimpse of the wonders of The Great Umpqua!

With special thanks to Douglas County and the City of Roseburg for support funding from dedicated economic development and tourism funds provided through the Oregon Lottery and transient lodging receipt and to our generous corporate sponsors Toyota/Clint Newell and Jordan Cove for which without their support this event would not have been possible.

OEDA Todd Nell
Last breakout session for the first day had a moderator, Todd Nell, Executive Director, Oregon Workforce Investment Board spoke to the attendees about an intentional, focused partnership between workforce and economic development professionals as being critical to delivering value to Oregon’s business community. Also on the panel were Andrew McGough, Executive Director, Worksystems, Inc., Janet LaBar, President & CEO, Greater Portland, Inc., and Bridget Dazey, Executive Director, Clackamas Workforce Partnership.

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