We’ve been called a lot of things – “The Land of 100 Valleys,” “The new Napa,” “the center of everything.” It’s all those things and more which is why we summed it up with – The Great Umpqua. Come, taste and see what the land has to offer, and also its people, resources, and businesses, all that make it the unique destination it is. It’s small-town charm with a big attitude for adventure.